The search engine optimization phenomenon is used by most bloggers in helping drive organic traffic to their websites. But since Google has set an algorithm that keeps changing from time to time, you should keep up with these changes. This will help you enhance your blog’s capability which is the essence for blogging.
In this post, you will be indulged in 10 ways to optimize your blog for search engine optimization. You will learn the basics for improving your blog posts to conform to the standards set for search engine optimization. Hence, using this guide will help rank your blog higher thus increasing its visibility in the search engine.
Here are 10 tips you can apply to improve your blog for SEO.
Do proper and extensive research on keywords.
The first and most essential part of web content development is undertaking broad research on your keywords. Through this, you will be able to identify which keywords are more searched on the search engines. By identifying the keywords and using them, search engines will make your posts visible to many readers.
Another way to do keyword research is by using tools offered by Google to generate keywords. Since there keywords are generated by Google tools, using them increase the possibility of your blog posts being identified by search engines.
Write a unique title and include the keywords in it.
Titles come first when search engines are ranking a post. Therefore, you should write an exceptional and eye-catching title and remember to utilize the keywords in the title. Also, your titles should reflect or show the topic you are covering. For example, if your topic is about jewelry, the title should have that topic name in it.
Consequently, when the search engines are generating posts about jewelry, if you had that keyword in the title, your post will be ranked higher. This will make it more visible to many readers hence directing them to your blog.
Use Keywords as naturally as possible.
Stuffing your content with keywords is not allowed by search engines. In some instances, you might get penalized for doing this. Therefore, when utilizing keywords on your content. Make sure to insert the keywords as naturally as possible. Use the keywords throughout the article but don’t force them to fit.
Use long-tail keywords when possible. Keywords with two or three words might not create or portray the message you are trying to put across full. Also, short keywords tend to face a lot of competition when it comes to ranking hence based on all this, you should opt for long keywords for your content.
Use images and make sure you customize them.
A worthy blog will incorporate images into their content. This is another means you can optimize your blog for search engine optimization but this can only be possible if you customize them. How do you do this? Insert the keywords when filling in the details about the picture before uploading it to your blog. You can also choose to engrave the keyword in the picture’s underground.
Since search engines also use images in ranking, when you include the right keywords, it helps rank your blog higher. If it is a service you are offering, when the right keyword is inscribed on the photo, it makes it easy for potential visitors to view your blog posts.
Create easy to understand URL and use keywords.
A URL helps in directing traffic to your blog. It’s the link you create which helps readers to follow your blog posts. But when creating the URL, make sure you use the keyword. This is because search engines will always be preferential to blog posts with the right URL arrangement. Meaning the URL should contain the correct keywords and should be easy to understand.
Also, when using URL, it helps search engines understand the content you are offering readers and it makes it easy for categorization of different posts.
Use links to mention other blogs.
It has been proven that putting a link for another website that has some information that compliments with yours, can be helpful. It creates a good rapport with other bloggers and in the process they can return the favor by sending web traffic your way.
Never forget to integrate internal links in your blog posts.
Bloggers who have gained experience understand the importance of having internal links in blog posts. But what are internal links exactly? Internal links are in simple terms, a path to your older posts. Your new post might have a certain link in content with an older post. This allows new readers to view older insightful blog post and this can be helpful in search engine optimization.
Provide readers with diverse viewing versions for your blog.
Research suggests that a higher percentage of readers use mobile phones and tablets to read posts. If a potential reader clicks on the link to your web page and can’t access it, it becomes a major turn off. You end up losing visitors for your web page through this. Therefore, make sure that you design your blog such that it is user-friendly.
Since search engines also rank blogs on their usability, your blog will be favored if you make it user-friendly.
Write high quality and comprehensive articles.
The articles you post on your blog should be of the best quality. Look it at like this. You are trying to compete with millions of bloggers from around the world. Since readers are flooded with more than enough posts, then, you should make sure that your blog posts meet the best standards.
Also, search engines will rank a blog post depending on the quality of information they offer the reader. To have your post ranked higher, meet all the SEO standards and make your posts as comprehensive as possible. The more information you offer on a given topic, the more search engines will better rank your post.
Keep updating your blog posts.
Constantly updating your blog is another factor that can aid in search engine optimization. Search engines will constantly consider the date of the blog posts. This is all down to trying to provide readers with up to date information that most readers are always looking for. Considering we live in a dynamic world, changes keep occurring and hence, it is important to keep providing new posts. Therefore, for relevancy, it is imperative to keep updating your blog posts for better ranking of your blog posts.